In 2005 No Limits commissioned Eurisko to study and verify its reputation, also in comparison with similar brands and / or competitors:

the result is exciting: out of the sample of the total number of interviewees, 27.8% had full perception of the brand.

A new notoriety research conducted by GFK in April 2015 shows that,
out of the total number of interviewees, the perception of the brand is confirmed by as many as 115 people:

wanting to compare the number of those who remembered the brand today,
compared to those who remembered it in 2005, there was a confirmation of knowledge of the brand equal to 41.37%.

2025 Market Survey

In 2025, NO LIMITS commissioned the renowned agency BVA Doxa to conduct an in-depth market survey to measure, with concrete data, what was already perceived in the market: the strong brand recognition and solidity.

The results confirm a brand awareness level of 46.6% among the Italian population, with peaks of over 50% among men, athletes, and those over 45.
The brand also stands out for its extremely positive perception: 85% of those familiar with it express a favorable opinion of it, and over 40% rate it as excellent. Its identity emerges clearly and coherently, associated with sportiness, energy, and dynamism, with a style recognized as casual sportswear (75.2%).

The NO LIMITS image is considered solid and memorable: approximately 89% associate it with durable, quality products, while more than 79% emphasize its uniqueness and sporting tradition. These indicators attest to the brand’s distinctive positioning and strengthen its strategic appeal for licensing projects and commercial partnerships.