Another success for No Limits, the historic Italian streetwear brand, which presented its collections alongside students from the Accademia del Lusso and the eCampus University in two iconic locations of Italian fashion: Via Montenapoleone in Milan and Piazza di Spagna in Rome.

In 2025, NO LIMITS commissioned the renowned agency BVA Doxa to conduct an in-depth market survey to measure, with concrete data, what was already perceived in the market: the strong recognition and solidity of the brand. The results confirm a brand awareness level of 46.6% among the Italian population, with peaks of over 50% among men, athletes, and those over 45. The brand also stands out for its extremely positive perception: 85% of those familiar with it express a favorable opinion, and over 40% rate it as excellent. Its identity emerges clearly and coherently, associated with sportiness, energy, and dynamism, with a style recognized as casual sportswear (75.2%). NO LIMITS' image is considered solid and memorable: approximately 89% associate it with durable, quality products, while more than 79% emphasize its uniqueness and sporting tradition. These indicators attest to the brand's distinctive positioning and strengthen its strategic appeal for licensing projects and commercial partnerships.

Passion, vision and continuous investments: sport is in our DNA No Limits has always transformed the energy of the brand into concrete opportunities for athletes, clubs and major events. Our commitment is not limited to the production of high-performance products: year after year we reinvest part of our resources in valuable sponsorships, so that talent can express itself without borders. From the Italian Cup to local realities After having accompanied the Italian Cup with a widespread presence on the LEDs at the edge of the court and in digital content, in 2025 we chose to "take to the field" in tennis too, supporting the prestigious OPEN Tournament of the Carpenedolo Tennis Center (BS). Our logo was displayed on the backdrop of the central court for the entire event, giving visibility to the event and - above all - strengthening the experience of the athletes and the public. A tournament that makes champions grow The edition just concluded

We are pleased to announce an important advertising initiative of the No Limits brand, aimed at further increasing the visibility and prestige of our brand. We will be present with a high-impact sponsorship during the first leg of the Coppa Italia semi-final: Tuesday 1 April 2025 Empoli Stadium 9:00 pm Exclusive live broadcast on Canale 5 (only match of the evening) Advertising exposure: LED in 1st row on the edge of the pitch: 6 passes of 10 seconds each LED in 2nd row on the edge of the pitch: 6 passes of 10 seconds each Total exposure: 12 passes in brand domination mode. This sponsorship represents a significant investment in the visibility of our brand, confirming our commitment to supporting you and creating new growth opportunities for all our No Limits licensees. Stay tuned and get ready to experience this exciting evening with us!

In 2022, the No Limits brand is sold to young entrepreneurs who continue in the wake of the past, relaunching both event sponsorships and, above all, the LICENSING of this prestigious brand. In addition, an application for expansion is submitted for the following other categories: - 20 Furniture and furnishings - 28 Exercise Equipment - 29 Food Products (Snacks etc.) - 30 Coffee, pods and confectionery products - 32 Drinks - 35 Advertising - 38 Telephony services - 39 Transport Services - 41 Training Courses - 42 Programs and Software