No Limits – A Brand That Convinces Everyone
In 2025, NO LIMITS commissioned the renowned agency BVA Doxa to conduct an in-depth market survey to measure, with concrete data, what was already perceived in the market: the strong recognition and solidity of the brand. The results confirm a brand awareness level of 46.6% among the Italian population, with peaks of over 50% among men, athletes, and those over 45. The brand also stands out for its extremely positive perception: 85% of those familiar with it express a favorable opinion, and over 40% rate it as excellent. Its identity emerges clearly and coherently, associated with sportiness, energy, and dynamism, with a style recognized as casual sportswear (75.2%). NO LIMITS' image is considered solid and memorable: approximately 89% associate it with durable, quality products, while more than 79% emphasize its uniqueness and sporting tradition. These indicators attest to the brand's distinctive positioning and strengthen its strategic appeal for licensing projects and commercial partnerships.
September 10 – Parade in Piazza di Spagna
On September 10, Piazza di Spagna will turn into an open-air runway for the VII edition of Fashion & Talents 2025, organized by Accademia del Lusso and @uniecampus , under the patronage of @roma Our students will showcase the collections of the Progetto Brand, reinterpreting three iconic Italian maisons: - No Limits — a tribute to freedom and streetwear - Giuliano Fujiwara — between avant-garde and sartorial tradition - Romeo Gigli — poetry and contemporary mysticism The runway will also feature young designers from Harper College (USA), the Linping Fashion District (Hangzhou, China), and emerging talents from Roman high schools awarded with dedicated scholarships. 🌍 A night that celebrates the creativity of new generations and the future of Made in Italy. Visualizza questo post su Instagram Un post condiviso da Accademia Del Lusso (@accademiadellusso)
No Limits at the Carpenedolo (BS) Open Tennis Tournament
Passion, vision and continuous investments: sport is in our DNA No Limits has always transformed the energy of the brand into concrete opportunities for athletes, clubs and major events. Our commitment is not limited to the production of high-performance products: year after year we reinvest part of our resources in valuable sponsorships, so that talent can express itself without borders. From the Italian Cup to local realities After having accompanied the Italian Cup with a widespread presence on the LEDs at the edge of the court and in digital content, in 2025 we chose to "take to the field" in tennis too, supporting the prestigious OPEN Tournament of the Carpenedolo Tennis Center (BS). Our logo was displayed on the backdrop of the central court for the entire event, giving visibility to the event and - above all - strengthening the experience of the athletes and the public. A tournament that makes champions grow The edition just concluded
No Limits protagonist on Canale 5 for the Coppa Italia Semi-Final
We are pleased to announce an important advertising initiative of the No Limits brand, aimed at further increasing the visibility and prestige of our brand. We will be present with a high-impact sponsorship during the first leg of the Coppa Italia semi-final: Tuesday 1 April 2025 Empoli Stadium 9:00 pm Exclusive live broadcast on Canale 5 (only match of the evening) Advertising exposure: LED in 1st row on the edge of the pitch: 6 passes of 10 seconds each LED in 2nd row on the edge of the pitch: 6 passes of 10 seconds each Total exposure: 12 passes in brand domination mode. This sponsorship represents a significant investment in the visibility of our brand, confirming our commitment to supporting you and creating new growth opportunities for all our No Limits licensees. Stay tuned and get ready to experience this exciting evening with us!
Collaboration with the Accademia del Lusso
In the month of May, an important agreement was signed between No Limits and the Accademia del Lusso. Inside the Academy, which boasts a prestigious accreditation from the MIUR (Ministry of Education), innovative No Limits products will be conceived and developed. These new projects will fully embrace the universe of fashion, fusing creativity, style and technology in cutting-edge solutions. The Academy presents itself as a dynamic and cutting-edge laboratory, where students and industry professionals can collaborate and experiment with revolutionary ideas. Here, attention to detail and the incessant search for perfection materialize in creations that know no boundaries, revolutionizing trends and anticipating the needs of the global market. The interdisciplinary approach and the stimulating environment favor innovation and excellence, making each product unique and capable of representing a real turning point in the contemporary fashion panorama. The Academy not only trains new talents, but becomes a point of reference for the entire
The No Limits Brand purchased by young entrepreneurs
In 2022, the No Limits brand is sold to young entrepreneurs who continue in the wake of the past, relaunching both event sponsorships and, above all, the LICENSING of this prestigious brand. In addition, an application for expansion is submitted for the following other categories: - 20 Furniture and furnishings - 28 Exercise Equipment - 29 Food Products (Snacks etc.) - 30 Coffee, pods and confectionery products - 32 Drinks - 35 Advertising - 38 Telephony services - 39 Transport Services - 41 Training Courses - 42 Programs and Software
